A dedicated motorsport professional with extensive experience of both the sporting, business and operational end of the industry, Fulvio Mussi has gained a vast amount of knowledge that has enabled him to be successful in every aspect of his motorsport career.

Since 2015 this experience has been channeled directly into revolutionising the way in which cars, tyres, accessories and automotive performance products are showcased to their target audience. Fulvio’s agency Limitless Events works with global brands to achieve their business goals and demonstrate some of the most advanced vehicles on the market.

Developing a new concept in data collection and management, specifically geared towards the automotive events industry, Fulvio’s 360 Data concept was launched in 2016 and is now used by car and commercial vehicle manufacturers, and event agencies across the world.